DESIGNING FOR THE RETAIL SECTOR

Retail buildings and sales environments must be designed to attract the customer and improve sales.It is also important to create a comfortable space whilst promoting brands and services in a professional manner.

This is a specialist area of design and one in which WWD is well versed. On some occasions we work with, and enhance, existing brands. Other clients ask us to develop a retail image and brand identity and this, in particular, we find very rewarding. Success with schemes of this nature are vital and this is where WWD's listening skills and market awareness come in to their own.

Retail customers need the most impressive and suitable environment, achieved on a strict budget, often under tight time constraints. Projects of this nature are very much a team game where WWD fully understands the client's brief, the customer profile, the budget and timetable.

Despite this work being high pressure, it can be tremendous fun and very rewarding. There is nothing better than helping our client to refresh and re-brand their retail business and then go on to achieve new levels of trading as well as reaching new customers.

These schemes need to be clever, high quality, brand aware and cost effective. WWD's 30 years operating in this sector leaves us fully qualified to assist.

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