Housing development is often a finely balanced investment where there can be very little between success and failure.
Therefore, early involvement of a design team member is essential to obtain guidance on project viability. This embraces Planning success likelihood, the suitability of homes for the area and the current market conditions. Also, build cost analysis balanced against likely sale returns must be considered. Very few estate agents can help with all of this, but WWD definitely can.
Investment housing is a 'product'. The best and most successful schemes therefore target their buyers at design stage. Suitability of homes for the location, customer expectation and sale price must all be 'designed in' from the scheme's outset.
The UK buyer has become very demanding and astute in these tough times and they expect a lot for their money. The house builder has only a short time to capture the buyer's imagination, and clever design is the best way to do that.
Some sites come with an existing planning approval. It is however vital to check if that design is of adequate quality as well as being correctly structured to ensure development success. WWD has an excellent track record of improving the return on housing schemes.
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